Click on the image to watch the TVC. Even as the Indian Premiere League (IPL) 2015 tournament enters its fourth week, Kingfisher has rolled out its ‘Divided By Teams, United By Kingfisher’ campaign. Created by J. Walter Thompson, the two TVCs capture the behind-the-scenes energy, camaraderie and excitement of the cricketers from different IPL teams as they celebrate the spirit of the game. One of the TVCs shows MS Dhoni, captain of the IPL team of Chennai Super Kings asking, “Are you ready for the good times?” The second TVC shows Virat Kohli, who plays for Royal Challengers Bangalore, asking the same question. This is followed by players from various IPL teams jamming, barbecuing and chilling together while singing the signature ‘Oo la lala le o’ Kingfisher tune.
The TVC has been designed to showcase the lighter side of cricket. The underlying message of players enjoying the Good Times before battling it out on the field is designed to spread cricket cheer to the fans. Gurpreet Singh, Associated VP – Marketing, UBL, elaborated, “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds various teams together. Reflecting the upbeat mood of the cricketers before and after nerve wrecking matches, the TVC is a representation of the brand’s philosophy ‘Good Times’. We aim to spread the cricket cheer to every home and get the crowd humming to ‘Oo la lala le o’ with their favourite cricketers.”. Senthil Kumar Senthil Kumar, National Creative Director, J.
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